Johanna Brunneder


Johanna Brunneder, Ph.D, is Professor of Marketing at EDHEC Business School. She received her PhD at the Geneva School of Economics and Management (HEC Geneva) at the University of Geneva and had doctoral and post-doctoral visits at Said Business School, University of Oxford; Cass Business School, City University of London and Jesse H. Jones Graduate Business School, Rice University.

Dr. Brunneder’s research is focused on the study of consumption, technology and sustainability, at the intersection of information systems, innovation and marketing. For her research she employs large-scale data analysis, experiments, in-depth interviews and text mining. Her research examines the impact of competition on online innovation networks, social innovation, human versus machine implications on consumer choices, and mindful consumption.

She regularly reviews for Common Grounds Publishing journals. She has consulting experience in a large number of industries, including telecommunication, market research, international organizations and FMCG. She is also actively involved in humanitarian and development projects at the International Committee of the Red Cross and the Global Disability Innovation Hub.